Training for You

Our company-wide dedication to ongoing client success, has established our training department as a pillar of our client’s success.

We know that ongoing training and consulting plays a critical role in preparing dealership professionals for the competitive challenges of the automobile industry. Our dealership clients often credit our trainers and premier program with helping them realize increased profits.  

Since 1987, we have provided our dealer clients with consultative selling techniques which have produced amplified dealership income and genuine CSI improvement. SWDS Training also stresses compliant and ethical behavior at all times.

The interactive nature of our open-forum approach allows discussion between students and trainers on the techniques covered and their practical application in their dealership. .

Housed within our corporate headquarters in Irvine, CA, our state of the art training facility provides auto industry professionals a place of transformation.

All trainers have extensive hands-on industry experience. We pride ourselves in delivering an inspirational and informative packed experience of true value for today, tomorrow and the future